Is Your Website Letting You Down?

  • Do you want to attract more of your ideal clients or customers?
  • Do you want to raise yourself to expert status within your market?
  • Are you fed up of failing to gain the traction you need?
  • Are you fed up of paying for every minor update?
  • Would you like someone explain things in plain English?

If you answered yes to any of the above questions I can help you. Your website is your store front it needs to look professional, approachable and enticing, but it also needs to sell your products or services.  Many websites make life difficult for visitors who will just click off and look somewhere else. I belive in making life easier for your potential clients to do business with you and therefore increase your sales, get in touch to find out more.

To make things easier for clients I offer three packages the details of which you will find below. If you need something slightly different get in touch I’m always happy to discuss your requirments.

Bronze Pakage

  • Templated multi-paged WordPress website, including a blog, event page and legal pages.
  • The template uses the same theme used for the silver package, allowing your website to be upgraded later.
  • On site SEO (Search Engine Optimization) allowing it to rank higher in Google and other search engines.
  • Clear visitor journey thereby converting more visitors into customers/clients.
  • Presenting you and your business in a professional manner, if you don’t present yourself as a business you can’t expect people to pay you as one.
  • Customised with your logo and brand colours.
  • Some minor tweaks can be made to the template, but the main elements are set and your content will need to fit into these, a questionnaire will be provided to help you with this process.
  • Your website will be live in 4 to 6 weeks of the first payment being made,depending on how quickly you provide the content.
  • Training on how to maintain and update your website. The training will be held remotely, on Zoom, so that it can be recorded, you will then have a video of this to refer to later.
  • Email and phone support throughout the six month contract.
  • A backup copy of your site on completion of our work together.
  • Access to online training videos.
  • Six month contract to help train you in maintaining your website and spread the cost in six equal monthly instalments.

Silver Package

  • Multi paged WordPress website, including a blog, events page and legal pages.
  • Keyword research, finding out through Google what keywords you potential customers are actually typing into the search box when looking for your product/service, please note this is often not what you would expect, even adding an “s” to make the word a plural is considered a completely different word by Google.
  • On site SEO (Search Engine Optimization) allowing it to rank easier in Google and other search engines.
  • Clear visitor journey thereby converting more visitors into customers/clients
  • Presenting you and your business in a professional manner, if you don’t present yourself as a business you can’t expect people to pay you as one.
  • Fully customised to your wants and needs using your logo, preferred colours, fonts, images and layout
  • Support in identifying your ideal customer allowing me to design the website to appeal to them
  • Help writing and editing the copy (text) for your website, I do not recommend a copywriter as the text should read as being your voice.
  • Editing all images so that they add to the overall design and feel of your website.
  • Sourcing copyright free stock images, if needed.
  • Your website will be live in 4 to 6 weeks of the first payment being made,depending on how quickly you provide the content.
  • Training on how to maintain and update your website. The training will be held remotely, on Zoom, so that it can be recorded, you will then have a video of this to refer to later.
  • Access to online training videos.
  • A backup copy of your site on completion of our work together.
  • Six month contract to help train you in maintaining your website and spread the cost in six equal monthly instalments.

Gold Package

  • All of the Silver package but over a ten month period plus business coaching covering the building blocks of a successful business.
  • Business mindset, values, blocks and goals.  Setting a clear long-term lifestyle goal, pricing it so you know how much money you will need to finance this goal, and working out how your business can generate this for you.
  • Working out who your ideal customer/client is, one who you have affinity with so that you are motivated to build your business and serve them.
  • Building a business around you, rather than trying to force yourself to fit into the “square hole” of a business designed for or by someone else. This leads to you enjoying your business and therefore driving it forward with more vigour.
  • Future proofing your business, i.e. having your end goal in mind, are you building it to eventually sell it or leave it as a legacy to a family member? Having a short-term view of your business will lead to you selling both it and you short.
  • Finances, pricing your products/services correctly, positioning them and you correctly and selling enough to support the lifestyle you desire.
  • Working out which are the appropriate marketing strategies and systems for your business and developing a plan to get your product/service in front of your ideal client/customer.
  • Systems and operations, how your business is functioning on a day to day basis and how to streamline this leading to more time and ease.
  • Building the right team around you, nobody can build a business in isolation, just as it takes a village to raise a child it takes a team to build a business.  From your accountant to a virtual assistant to a full-time employee there are many types of team players and not all will be appropriate for all types of businesses.  Being aware of your ideal team, be they full time employees or a virtual off shore assistant, how they fit into your plan and how you can utilise them to build your business will allow you to delegate effectively, stop spinning plates and build your ideal business.
  • These are not the only areas covered as the full programme will be tailored to your specific circumstances, but the above gives you an idea of what we will be covering together and are the building blocks of successful businesses.

A Different Approach

There are two main approaches to building websites, the first is led by graphic design, the style and look of the website is all important.  This can at times compromise the functionality of the website leading to visitors becoming frustrated and abandoning the site.

The second is marketing, every effort is made to entice the visitor into parting with their money. This can of course effect the look and feel of a site, we have all been on sites that seem to ignore aesthetics opting instead to chase a fast buck.

I believe there is a third way, marrying the best of the first two approaches;  websites should be professional and well laid out.  They should be aesthetically pleasing without compromising functionality, it is possible to look good and work well.

What Clients Say…

There is only one word to describe Lou… Phenomenal – this woman is amazing, if you need coding or websites done she is the lady for it.

Adil Amarsi

Lou is a highly experienced coach and marketing professional. She has been an enjoyable person to work with and has played a key role in developing a number of initiatives I have been working on.

Jane Frankland

Lou has been a great support, my two websites look fantastic, she is very fast and efficient and I recommend her to anyone who wants a website, the coaching that comes with it is second to none.

Jahlyn King

Lou has really supported me when I’ve been exploring my ideal clients and niche and honing my message.
I really recommend Lou as someone who will help you get your message out in a much bigger way that is true to your real essence.

Rosemary Cunningham

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